Lojacono, Gabriella
The Future of Luxury Customer Experience: How to Create High-Value, Personalized Omnichannel Experiences
- ISBN 13:
- 9781398615458
- author:
- Lojacono, Gabriella
- format:
- Paperback
- publisher:
- Kogan Page
- language:
- English
- Publication Year:
- 2024
- Pages:
- 344
- Dimensions:
- 23.4 x 15.6 x 2.4 centimetres (0
- Genre:
- Business
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
The Future of Luxury Customer Experience: Creating High-Value, Personalized Omnichannel Experiences Luxury brands are constantly seeking ways to create unique and memorable experiences for their customers. This book explores how luxury brands can effectively use emerging technologies and human touch to deliver exceptional customer experiences in an omnichannel environment. Through case studies from leading luxury retailers, the book explains what makes a luxury customer experience distinct and provides practical advice on how to create and deliver experiences that build long-lasting customer loyalty and brand awareness. Topics covered include the role of arts and culture, authenticity, inclusivity, social responsibility, AI, virtual experiences, and setting key performance indicators for success.
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