Sills, John
The Human Experience: How to make life better for your customers and create a more successful organization
- ISBN 13:
- 9781399401739
- author:
- Sills, John
- format:
- Paperback
- publisher:
- Bloomsbury Business
- language:
- English
- Publication Year:
- 2023
- Pages:
- 224
- Dimensions:
- 23.1 x 15.2 x 2 centimetres (0.3
- Genre:
- Business, Customer Service, Business,
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
The Human Experience: A Guide to Creating a More Successful Organization
As organizations focus on efficiency and functionality, it's easy to neglect the 'human' elements that make or break customer satisfaction. Despite advances in technology, customers are no more satisfied than they were a decade ago, and trust in big organizations has decreased. In this book, John Sills draws upon extensive research and case studies to show that the emotional experience is just as important as the functional one.
By understanding the importance of humanity in customer experience, businesses can create a culture that fosters engagement, loyalty, and growth. This guide provides practical advice and engaging examples to help organizations develop a customer base that will stay with them, and a company that will thrive in an increasingly efficient way.
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