Perrin, AlainDominique
Selling Luxury: Connect with Affluent Customers, Create Unique Experiences Through Impeccable Service, and Close the Sale
- ISBN 13:
- 9780470457993
- author:
- Perrin, AlainDominique
- format:
- HardBack
- publisher:
- John Wiley & Sons
- language:
- English
- Publication Year:
- 2009
- Pages:
- 158
- Dimensions:
- 15.75 x 2.54 x 23.11 centimetres
- Genre:
- Business, General, Business,
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
Selling luxury requires a unique set of skills that go beyond traditional sales techniques. In this book, Robin Lent and Genevieve Tour explore the key components of luxury sales and offer practical strategies for connecting with customers.
By understanding how to connect emotionally with customers, exceeding their expectations, and creating personalized experiences, you can build trust, brand loyalty, and lasting customer relationships. You'll learn how to observe and discover your customers' needs, create desire to purchase, and deal positively with objections.
The luxury market demands a different approach, one that focuses on building relationships and providing exceptional service. With this book, you'll gain the skills and approaches needed to succeed in the luxury sales universe and adapt to your customers in a deeper way.
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