Miller, Robert B
The New Strategic Selling: The Unique Sales System Proven Successful by the World's Best Companies
- ISBN 13:
- 9780749462949
- author:
- Miller, Robert B
- format:
- Paperback
- publisher:
- Kogan Page
- language:
- English
- Publication Year:
- 2011
- Pages:
- 288
- Dimensions:
- 15.7 x 1.7 x 23.3 cm
- Genre:
- Sales & marketing management
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
Strategic Selling presents a unique approach to sales, introducing the concept of 'win-win' and challenging traditional sales tactics. This influential book has had a significant impact on the sales and marketing industry, with its ideas being adopted by top companies worldwide. The latest edition of Strategic Selling addresses the changing landscape of B2B sales, providing real-world examples, strategies for competing, and insights into common challenges. This updated version is essential reading for sales professionals, offering practical advice and new perspectives on the sales process. Whether you're a sales director, manager, or executive, this book provides valuable guidance on how to succeed in today's fast-paced sales environment.
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