DeVincentis, John
Rethinking the Sales Force: Redefining Selling to Create and Capture Customer Value
- ISBN 13:
- 9780071342537
- author:
- DeVincentis, John
- format:
- HardBack
- publisher:
- McGraw-Hill Professional
- language:
- English
- Publication Year:
- 1999
- Pages:
- 308
- Dimensions:
- 23.72 x 15.85 x 3.02 centimetres
- Genre:
- Sales & marketing management
- Condition:
- New
- Availability:
- Item usually sent within 7 working days
Description
Rethinking the Sales Force: Redefining Selling to Create and Capture Customer Value by John DeVincentis and Neil Rackham is a comprehensive guide to transforming sales strategies in today's market. By recognizing the customer's dominant power, successful sales forces break away from traditional thinking and adopt complex business processes with multiple approaches. The authors draw on research into cutting-edge companies to demonstrate how sales teams can transform themselves to meet the demands of sophisticated customers. This book provides valuable insights for businesses looking to retool their current strategies and create value for their customers. With 308 pages of practical advice, Rethinking the Sales Force is an essential resource for anyone involved in sales or marketing.
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