Larreche, JeanClaude

Value Creation Selling: Corporate Strategy, Sales Effectiveness & Customer Satisfaction for Value Cr eation within your Company

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ISBN 13:: 9781394158584
author:: Larreche, JeanClaude
format:: Hardback
publisher:: John Wiley & Sons Inc
language:: English
Publication Year:: 2023
Pages:: 304
Dimensions:: 21.8 x 16 x 4.1 centimetres (0.6
Genre:: Business
Condition:: New
Availability:: Item usually sent within 10 working days

£20.94

Current Stock: 5

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Description

Description

Value Capture Selling is a groundbreaking book that tackles one of the most significant shortcomings in sales organizations today. JC Larreche's innovative approach has been hailed as "The sales book of the decade" by Selling Power magazine.

Traditional sales strategies focus on creating value for customers, but in today's fast-paced business environment, this approach is no longer sufficient. As companies face increased financial pressure, they need to shift their focus to capturing corporate value. However, sales professionals often lack the training and techniques needed to excel in this new phase of selling.

Value Capture Selling provides a comprehensive roadmap for sales professionals to make the transition from value selling to value-capture selling. The book offers expert guidance on how to master key drivers of corporate value, prepare for value capture, and close deals for higher corporate value capture. With this book, sales professionals can stay ahead of the curve and drive business success in a rapidly changing market.

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