Frank V Cespedes
Aligning Strategy and Sales: The Choices, Systems, and Behaviors That Drive Effective Selling
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- ISBN 13:
- 9781422196052
- author:
- Frank V Cespedes
- format:
- HardBack
- publisher:
- Harvard Business Review Press
- language:
- English
- Publication Year:
- 2014
- Pages:
- 256
- Dimensions:
- 23.6 x 15.2 x 2.8 cm
- Genre:
- Business, Finance & Law, Management, Strategy
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
Aligning Strategy and Sales by Frank V. Cespedes provides a framework for linking sales efforts with strategic goals. This book helps you articulate strategy in ways that people in the field can understand, and fuels the behaviors required for profitable growth. By diagnosing and managing the core levers available for effective selling, you can move from ideas to action and build a sales effort that supports your firm's unique goals.
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