Dan Olsen

The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback

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ISBN 13:
9781118960875
author:
Dan Olsen
format:
HardBack
publisher:
John Wiley & Sons
language:
English
Publication Year:
2015
Pages:
336
Dimensions:
16 x 3 x 23.6 cm
Genre:
Business, Finance & Law, Management, Management Skills
Condition:
New
Availability:
Item usually sent within 10 working days
£23.56

Description

The Lean Product Playbook: A Practical Guide to Building Products Customers Love Building great products is hard, and most new products fail. This book helps improve your chances of success through clear, step-by-step guidance and advice. Dan Olsen, a seasoned entrepreneur and Lean product expert, shares his experience and expertise to help you apply Lean Startup principles to develop winning products. The book describes the Lean Product Process, a repeatable methodology for iterating your way to product-market fit. You'll learn how to determine your target customers, identify underserved needs, create a winning product strategy, and design a Minimum Viable Product (MVP) that works. With practical guidance and real-world examples, you'll be able to test your MVP with customers and iterate rapidly to achieve product-market fit. With this book, you'll gain the knowledge and skills needed to build products that customers love, regardless of whether you work at a startup or a large, established company.

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