Ries, Eric
The Lean Startup: How Constant Innovation Creates Radically Successful Businesses
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- ISBN 13:
- 9780670921607
- author:
- Ries, Eric
- format:
- Paperback
- publisher:
- Portfolio Penguin
- language:
- English
- Publication Year:
- 2011
- Pages:
- 336
- Dimensions:
- 23 x 15.4 x 2.8 cm
- Genre:
- Entrepreneurship
- Condition:
- New
- Availability:
- Item usually sent within 7 working days
Description
The Lean Startup: How Constant Innovation Creates Radically Successful Businesses by Eric Ries
Most new businesses fail, but many of those failures are preventable. This book offers a new approach to business that's being adopted around the world, changing the way companies are built and new products are launched.
By learning what your customers really want and testing your vision continuously, you can adapt and adjust before it's too late. A valuable resource for entrepreneurs and managers interested in innovation, The Lean Startup provides a science-based approach to entrepreneurship.
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