Lowdermilk, Travis
The Customer-Driven Playbook: Converting Customer Feedback Into Successful Products
- ISBN 13:
- 9781491981276
- author:
- Lowdermilk, Travis
- format:
- Paperback
- publisher:
- O'Reilly Media
- language:
- English
- Publication Year:
- 2017
- Pages:
- 262
- Dimensions:
- 25 x 15 x 1.5 centimetres (0.47
- Genre:
- Business, Customer Service, Business
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
The Customer-Driven Playbook: Converting Customer Feedback into Successful Products
This practical guide provides a complete end-to-end process for understanding customers, identifying their problems, and creating fantastic products they'll love. It shows team leads, researchers, designers, and managers how to use the Hypothesis Progression Framework to formulate, experiment with, and make sense of critical customer and product assumptions at every stage.
With helpful tips, real-world examples, and complete guides, you'll learn how to turn Lean theory into action. The book helps you collect and formulate assumptions into hypotheses, conduct experiments, derive patterns and meaning from customer feedback, and track the progression of your assumptions to improve customer satisfaction and make strategic business decisions.
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