Cagan, Marty

INSPIRED: How to Create Tech Products Customers Love

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ISBN 13:
9781119387503
author:
Cagan, Marty
format:
HardBack
publisher:
Wiley
language:
English
Publication Year:
2017
Pages:
368
Dimensions:
6.30(w) x 9.00(h) x 1.30(d)
Genre:
Management Textbook
Condition:
New
Availability:
Item usually sent within 10 working days
£21.53

Description

Learn how to design, build, and scale products that consumers love. Successful tech companies like online marketplace, Google, Facebook, Netflix, and Tesla have earned the loyalty of billions of people worldwide by doing things differently. Technology product management expert Marty Cagan shares his insights on how to structure and staff a successful product organization, and how to discover and deliver technology products that meet customer needs.

INSPIRED provides a master class in product management, covering topics such as assembling the right people and skillsets, discovering the right product, and creating a strong product culture. With real-world examples and stories from successful product managers and companies, including Adobe, Apple, BBC, Google, Microsoft, and Netflix, you'll learn how to take your product efforts to the next level.

Whether you're an early-stage startup, a growth-stage company, or a large, established business, INSPIRED will show you how to improve your product efforts, creating technology products that your customers love and that work for your business.

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