Moss, Michael
Salt Sugar Fat: How the Food Giants Hooked Us
- ISBN 13:
- 9780812982190
- author:
- Moss, Michael
- format:
- Paperback
- publisher:
- Random House Trade
- language:
- English
- Publication Year:
- 2014
- Pages:
- 480
- Dimensions:
- 21.1 x 13.9 x 2.7 cm
- Genre:
- Business, Finance & Law, Biographies & Histories, Business & Economic History,
- Condition:
- New
- Availability:
- Item usually sent within 6 working days
Description
The average American consumes alarming amounts of cheese and sugar every year. In fact, we ingest 8,500 milligrams of salt daily, double the recommended amount, most of which comes from processed food. This industry generates $1 trillion in annual sales. Pulitzer Prize-winning investigative reporter Michael Moss reveals how we ended up here, exposing the tactics used by companies like Kraft, Coca-Cola and Nestlé to make us eat more of their products. He also talks to scientists who calculate the "bliss point" of sugary beverages and insiders who make startling confessions about the industry's marketing techniques. Moss's research is both eye-opening and empowering, showing how the food giants hook us with their products. You will never look at a nutrition label the same way again.
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