Bernays, Edward L.
Public Relations
- ISBN 13:
- 9781607967125
- author:
- Bernays, Edward L.
- format:
- Paperback / softback
- publisher:
- Snowballpublishing
- language:
- English
- Publication Year:
- 2014
- Pages:
- 384
- Dimensions:
- 22.9 x 15.2 x 2 centimetres (0.5
- Genre:
- Business, Marketing, Public Relations,
- Condition:
- New
- Availability:
- Item usually sent within 5 working days
Description
Effective Public Relations: A Guide to Social Integration In this influential book, Edward L. Bernays shares his expertise on public relations, offering practical advice for individuals and organizations seeking to improve their activities. By understanding the underlying philosophy and methods of public relations, readers can enhance their own effectiveness and contribute to the greater public interest. Bernays explains how public relations is not simply a matter of publicity or promotion, but rather a continuous process of social integration, balancing private and public interests. This book provides a comprehensive approach to public relations, drawing on Bernays' extensive professional experience. Suitable for anyone engaged in public activities or studying human behavior and society, this book presents a valuable opportunity to further both personal and public interests.
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