Alex Singleton

The PR Masterclass: How to Develop a Public Relations Strategy That Works

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ISBN 13:
9781118756232
author:
Alex Singleton
format:
HardBack
publisher:
John Wiley & Sons
language:
English
Publication Year:
2014
Pages:
208
Dimensions:
16 x 2.2 x 23.6 cm
Genre:
Business, Finance & Law, Sales & Marketing, Advertising
Condition:
New
Availability:
Item usually sent within 10 working days
£15.38

Description

The PR Masterclass: A Practical Guide to Effective Public Relations Strategy. Former journalist and prominent PR trainer Alex Singleton shares his expertise in this comprehensive guide to developing a successful public relations strategy. With the help of this book, you'll learn how to create effective newsworthy material and secure press coverage, regardless of your budget. Singleton's approach is straightforward and practical, making this book an invaluable resource for both PR professionals and small business owners looking to implement a PR strategy. By following his advice, you can harness the power of public relations to achieve real results for your product, business or activity.

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