Edwards, Lee
Understanding Public Relations: Theory, Culture and Society
- ISBN 13:
- 9781473913103
- author:
- Edwards, Lee
- format:
- Paperback / softback
- publisher:
- SAGE Publications Ltd
- language:
- English
- Publication Year:
- 2018
- Pages:
- 288
- Dimensions:
- 24.2 x 17 centimetres (0.50 kg)
- Genre:
- Nonfiction, Social Sciences, Media Studies
- Condition:
- New
- Availability:
- Item usually sent within 5 working days
Description
Understanding Public Relations Theory, Culture and Society by Lee Edwards provides a socio-cultural approach to public relations, exploring its influence on society. This book considers public relations in relation to contemporary debates around promotional culture, discourse, globalisation, democracy and power. Lee Edwards examines how public relations frames vital discussions of race, gender, class and ethics through case studies such as YouTube vlogging, the global fair trade movement and the 2016 EU referendum in the UK. By bringing theory to life with these examples, this book offers a deeper understanding of public relations' role in shaping our individual and collective lives. Accessible and thought-provoking, Understanding Public Relations Theory, Culture and Society is an invaluable resource for students and researchers exploring public relations theory, critical public relations, strategic communication and promotional culture.
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