Theaker, Alison
The Public Relations Handbook (Media Practice)
- ISBN 13:
- 9780367278915
- author:
- Theaker, Alison
- format:
- Paperback / softback
- publisher:
- Routledge
- language:
- English
- Publication Year:
- 2020
- Pages:
- 424
- Dimensions:
- 24.6 x 17.4 centimetres (0.45 kg
- Genre:
- Business, General, Business,
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
The Public Relations Handbook provides a comprehensive exploration of the dynamic and evolving public relations industry. The book is divided into four parts, covering key conceptual themes in public relations, including strategic public relations, media relations in the social media age, and public relations engagement in the not-for-profit sector. Featuring contributions from key figures in the PR profession, this edition presents fresh views on corporate social responsibility, public relations and politics, and globalisation. The book includes a discussion of key critical themes in public relations research and explores PR strategies in various institutions, such as Extinction Rebellion and Mettis Aerospace. Student-friendly features, including clear chapter aims, analytical discussion questions, and key further reading, make this an ideal resource for students of public relations, corporate and strategic communications, and media studies. With its wide-ranging topics and expert contributions, The Public Relations Handbook is a valuable resource for anyone looking to understand the complexities of the public relations industry.
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