Langham, Tony

Reputation Management: The Future of Corporate Communications and Public Relations (PRCA Practice Guides)

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ISBN 13:
9781787566101
author:
Langham, Tony
format:
Paperback
publisher:
Emerald Publishing Limited
language:
English
Publication Year:
2018
Pages:
300
Dimensions:
19.8 x 12.9 centimetres (0.43 kg
Genre:
Business, Marketing, General
Condition:
New
Availability:
Item usually sent within 10 working days
£20.08

Description

Reputation Management: The Future of Corporate Communications and Public Relations A good reputation is crucial to business success, influencing everything from staff recruitment to marketing budgets and government influence. Yet, reputation remains a misunderstood and neglected asset. In this book, Tony Langham argues that reputation management is the future of public relations and corporate communications, covering topics such as fake news, AI, and cyber security. The book features exclusive interviews with leading CEOs, influencers, and celebrities, as well as contributions from 39 of the world's leading reputation managers who reveal the most impactful moments in their careers. With a complete blueprint and toolkit for reputation management, this book is essential reading for CEOs, board directors, and shareholders, as well as professionals and students in business, marketing, and public relations.

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