Harrison, Scott
Loyalty Programs: The Complete Guide (2nd Edition)
- ISBN 13:
- 9780645211542
- author:
- Harrison, Scott
- format:
- Paperback
- publisher:
- Loyalty & Reward Co
- language:
- English
- Publication Year:
- 2023
- Pages:
- 580
- Dimensions:
- 22.9 x 15.2 x 3 centimetres (0.7
- Genre:
- Business, General, ,
- Condition:
- New
- Availability:
- Item usually sent within 5 working days
Description
Loyalty Programs: The Complete Guide (2nd Edition) is a comprehensive resource for understanding loyalty program theory and practice. This authoritative guide combines academic research, industry expertise, and real-world case studies to provide a global view of all aspects of loyalty programs. The book covers the essential principles of best-practice loyalty programs, including loyalty psychology, biases, and heuristics, as well as loyalty program design frameworks and rewards. It also explores business-to-business (B2B) loyalty approaches, loyalty technology, member data capture, analysis, and usage, and security and fraud risks. Written by experts in the field, this 2nd Edition is supported by over 170 case studies and provides a thorough understanding of loyalty programs for professionals and businesses.
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