Lauchengco
LOVED: How to Rethink Marketing for Tech Products
- ISBN 13:
- 9781119703648
- author:
- Lauchengco
- format:
- Hardback
- publisher:
- John Wiley & Sons Inc
- language:
- English
- Publication Year:
- 2022
- Pages:
- 288
- Dimensions:
- 23.6 x 15.4 x 2.2 centimetres (0
- Genre:
- Business, Marketing, General,
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
Loved: A Guide to Rethinking Marketing for Tech Products
Most tech companies struggle with marketing because they don't understand how to effectively market their products. This book, part of the bestselling SVPG series, reveals what successful companies like Apple, Netflix, Microsoft, and Salesforce do well and how to apply it to transform your product marketing.
Good product marketing is what sets leading products apart from those that fail to gain traction. It's not just about segmenting customers or creating product collateral - it's about directing the best approach to bring your product to market, shaping what the world thinks about your product and category, and inspiring others to share your product's story. With decades of experience and lessons from working with hundreds of companies, Martina Lauchengco provides a comprehensive guide to modern product marketing.
Related Products
Related Products
INSPIRED: How to Create Tech Products Customers Love
Cagan, Marty
How To Market A Product For Under $500
Jeffrey Dobkin
How to Love
Hanh, Thich Nhat
Make It Punchy: How to Write Simple Tech Messaging That Wins Hearts, Minds & Markets
Stratton, Emma
How to Love Yourself
Swan, Teal