Osterwalder, Alexander
Value Proposition Design: How to Create Products and Services Customers Want (Strategyzer)
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- ISBN 13:
- 9781118968055
- author:
- Osterwalder, Alexander
- format:
- Paperback
- publisher:
- John Wiley & Sons
- language:
- English
- Publication Year:
- 2014
- Pages:
- 320
- Dimensions:
- 19 x 1.8 x 24.2 cm
- Genre:
- Business, Finance & Law, Management, ,
- Condition:
- New
- Availability:
- Item usually sent within 5 working days
Description
Value Proposition Design: Create Products and Services Customers Want
This book provides a practical guide to designing products and services that meet customer needs, helping you avoid costly product launches and ensure success. By using the Value Proposition Canvas, you'll learn how to design, test, create, and manage products that customers will buy.
With this methodology, you'll gain a proven approach to creating value propositions that sell, embedded in profitable business models. The book also includes access to an online companion on Strategyzer.com, where you can assess your work, learn from peers, and download additional resources.
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