Tom Watson , Paul Noble
Evaluating Public Relations: A Guide to Planning, Research and Measurement (PR In Practice)
- ISBN 13:
- 9780749468897
- author:
- Tom Watson , Paul Noble
- format:
- Paperback
- publisher:
- Kogan Page
- language:
- English
- Publication Year:
- 2014
- Pages:
- 208
- Dimensions:
- 15.6 x 1.1 x 23.4 cm
- Genre:
- Business, Finance & Law, Sales & Marketing, Public Relations
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
Evaluating Public Relations: A Guide to Planning, Research and Measurement by Tom Watson and Paul Noble provides practical advice for PR professionals on how to demonstrate the impact of their work. With an ever-increasing range of tools and technologies, this updated edition covers industry standards on PR measurement and offers a diverse range of evaluation methods and strategies. The book draws on both theoretical and practical experience to offer guidance on planning, research and measurement in public relations. It includes case studies from various organizations, such as Philips, Pepsi, St John Ambulance, Medicare and Westminster City Council, to illustrate the application of these principles in real-world settings. This handbook is suitable for both students and experienced practitioners looking to improve their skills in evaluating public relations.
Related Products
Related Products
Ethics in Public Relations: A Guide to Best Practice (PR In Practice)
Patricia J Parsons
Public Affairs in Practice: A Practical Guide to Lobbying (PR in Practice): A Practical Guide to Lobbying (PR in Practice)
Thomson, Stuart
A Modern Guide to Public Relations: Including: Content Marketing, SEO, Social Media & PR Best Practices
Rosenberg, Amy
Public Relations Ethics: How To Practice PR Without Losing Your Soul
Martin, Dick
The Public Relations Handbook (Media Practice)
Theaker, Alison