Thomson, Stuart
Public Affairs in Practice: A Practical Guide to Lobbying (PR in Practice): A Practical Guide to Lobbying (PR in Practice)
- ISBN 13:
- 9780749444723
- author:
- Thomson, Stuart
- format:
- Paperback
- publisher:
- Kogan Page
- language:
- English
- Publication Year:
- 2006
- Pages:
- 168
- Dimensions:
- 150 mm X 230 mm
- Genre:
- Public relations
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
Public Affairs in Practice: A Practical Guide to Lobbying provides an in-depth look at the methods used by public affairs professionals to make a lasting impact. This comprehensive guide covers various aspects of the industry, including tools and techniques for delivering effective PA programmes. The authors examine the benefits of public affairs, such as protecting organizations from new regulation, identifying market opportunities, and raising profiles. Case studies and expert tips from industry professionals are included to provide practical advice for practitioners at all levels. The book also explores emerging trends and developments in public affairs, including opportunities in EU accession states and China. By understanding the latest approaches and strategies, readers can gain a valuable insight into the world of public affairs and stay ahead of the curve in this rapidly evolving field.
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