Martin, Dick

Public Relations Ethics: How To Practice PR Without Losing Your Soul

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ISBN 13:
9781631571466
author:
Martin, Dick
format:
Paperback / softback
publisher:
Business Expert Press
language:
English
Publication Year:
2015
Pages:
262
Dimensions:
22.9 x 15.2 x 1.4 centimetres (0
Genre:
Business, Marketing, Public Relations,
Condition:
New
Availability:
Item usually sent within 10 working days
£20.53

Description

Public Relations Ethics: A Practical Guide for Professionals This book provides a comprehensive guide to ethical decision making in public relations, tailored specifically for students and practitioners. Written by an experienced corporate PR officer and a renowned public relations ethics scholar, it explores both theoretical frameworks and practical applications. The authors offer a structured approach to building personal frameworks for ethical reasoning, enabling readers to identify key issues, analyze conflicting duties and loyalties, and justify their decisions in a way that others can understand. The book draws on real-world cases from leading PR agencies and their clients, providing valuable insights into the complexities of public relations ethics. By focusing solely on public relations ethics, this book fills a gap in existing literature, which often lacks either theoretical grounding or practical application.

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