Patricia J Parsons
Ethics in Public Relations: A Guide to Best Practice (PR In Practice)
- ISBN 13:
- 9780749477264
- author:
- Patricia J Parsons
- format:
- Paperback
- publisher:
- Kogan Page 3 edition
- language:
- English
- Publication Year:
- 2016
- Pages:
- 192
- Dimensions:
- 15.2 x 1.1 x 22.9 cm
- Genre:
- Business, Finance & Law, Reference & Education, Ethics, Patricia J Parsons,Ethics in Public Relations: A Guide to Best Practice (PR In Practice),Kogan Page,0749477261,Management & Business: General,Business & Economics,Business / Economics / Finance,
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
Ethics in Public Relations: A Guide to Best Practice by Patricia J. Parsons provides practical guidance for professionals and students alike on navigating the evolving landscape of public relations and its ethical implications. This fully updated third edition tackles topical issues such as blogger engagement, social media activity, and organizational reputation. A leading academic's expertise shines through in this engaging exploration of key ethical concerns in public relations. The book offers useful tools and insights to support those working in PR and corporate communications, ensuring they practice across the spectrum in an ethical and socially responsible manner. With its focus on modern parameters and ongoing developments in technology and social media, Ethics in Public Relations is a valuable resource for anyone seeking to understand and address the complex ethical questions inherent to public relations.