Whatmough, Danny
Digital PR (PRCA Practice Guides)
- ISBN 13:
- 9781787566224
- author:
- Whatmough, Danny
- format:
- Hardback
- publisher:
- Emerald Publishing Limited
- language:
- English
- Publication Year:
- 2018
- Pages:
- 192
- Dimensions:
- 19.8 x 12.9 centimetres (0.32 kg
- Genre:
- Business, Marketing, Advertising
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
Digital PR: A Guide to Transformation in the Industry Danny Whatmough's book explores how digital changes have impacted public relations, forcing traditional techniques to adapt and new specialisms to emerge. It examines trends, techniques, and new approaches that are transforming the industry. The book shines a light on how adopting data-driven methods, audience planning, and creativity can transform PR, making it more relevant and necessary than ever. It celebrates the power of earned media in a world where consumers are increasingly seeking connection over interruptive marketing. This guide is essential for modern PR practitioners, whether working in-house or in an agency, as well as those studying or entering the industry.
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