Reed, Betsy

Communicating Social and Environmental Issues Effectively (PRCA Practice Guides)

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ISBN 13:
9781838674687
author:
Reed, Betsy
format:
Hardback
publisher:
Emerald Publishing Limited
language:
English
Publication Year:
2020
Pages:
208
Dimensions:
19.8 x 12.9 centimetres (0.34 kg
Genre:
Business, Marketing, Public Relations,
Condition:
New
Availability:
Item usually sent within 10 working days
£18.73

Description

Effective Communication for Complex Issues: A Practical Guide As social and environmental issues become increasingly important to business success, professionals need a clear framework for effective communication. This guide provides a step-by-step approach to planning and delivering communications strategies on complex issues like climate change and ethical supply chains. With real-world case studies, practical exercises, and further reading, each chapter offers a comprehensive framework from making the business case to messaging and risk-assessment. Whether you're a leader, communications manager, or marketing practitioner, this book will equip you with the necessary skills to make your communications effective.

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