Wheeler, Adrian

Crisis Communications (PRCA Pocket Guides)

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ISBN 13:
9781787566187
author:
Wheeler, Adrian
format:
Paperback
publisher:
Emerald Publishing Limited
language:
English
Publication Year:
2018
Pages:
150
Dimensions:
19.8 x 12.9 centimetres (0.27 kg
Genre:
Business, Marketing, Public Relations
Condition:
New
Availability:
Item usually sent within 10 working days
£16.11

Description

Crisis Communications Management provides guidance on how to prepare for and respond to crises in a way that minimises reputational damage. By investing in readiness, organisations can control the consequences of a crisis rather than being controlled by it.

The book covers key topics such as contingency planning, stakeholder identification, and crisis communications policy, as well as practical advice on managing the media, neutralising hostility, and taking the initiative during a crisis.

With real-life examples and expert insights from PR professionals, journalists, and editors, this guide is designed to help public relations professionals and those working with them navigate the challenges of a crisis and emerge with their reputation and credibility intact.

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