Wheeler, Alina

Designing Brand Identity: A Comprehensive Guide to the World of Brands and Branding

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ISBN 13:
9781119984818
author:
Wheeler, Alina
format:
Hardback
publisher:
Wiley
language:
English
Publication Year:
2024
Pages:
352
Dimensions:
28.1 x 22.1 x 3 centimetres (1.3
Genre:
Arts & Photography, Design, Graphic Arts,
Condition:
New
Availability:
Item usually sent within 10 working days
£33.96

Description

Designing Brand Identity: A Comprehensive Guide to the World of Brands and Branding is a revised and updated sixth edition of a leading guide to branding fundamentals, strategy, and process. As the branding landscape continues to evolve, this book provides a roadmap to create sustainable and successful brands.

With over 100 branding subjects, checklists, tools, and diagrams, as well as more than 50 new case studies, this book demystifies branding and explains the fundamentals. It also explores the impact of technology, social and cultural changes, and emerging trends like artificial intelligence and virtual reality on branding.

Featuring over 700 illustrations of brand touchpoints and quotes from branding experts, this book is a valuable resource for anyone involved in branding, from project managers to students and staff. Whether you're looking to educate yourself or others about brand fundamentals, Designing Brand Identity is a comprehensive and authoritative guide.

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