Haig, Matt
Brand Success: How the World's Top 100 Brands Thrive and Survive
- ISBN 13:
- 9780749462871
- author:
- Haig, Matt
- format:
- Paperback
- publisher:
- Kogan Page
- language:
- English
- Publication Year:
- 2011
- Pages:
- 304
- Dimensions:
- 21.4 x 13.8 x 1.8 cm
- Genre:
- Sales & marketing management
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
Understanding what makes a brand successful is crucial for business success. This comprehensive guide applies various criteria to form an effective brand strategy, featuring case studies from global brands like adidas and Zippo.
With insights into the secret behind their success, this book provides a valuable resource for brand managers, marketers, and students alike. Expert comment from brand managers, psychologists, academics, and other specialists adds depth to the analysis.
Featuring rare insight into some of the world's best-known brands, Brand Success is an invaluable guide for anyone looking to understand what makes a brand thrive and survive in today's competitive market.
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