Wheeler, Alina
Designing Brand Identity: An Essential Guide for the Whole Branding Team
- ISBN 13:
- 9781118980828
- author:
- Wheeler, Alina
- format:
- HardBack
- publisher:
- Wiley
- language:
- English
- Publication Year:
- 2018
- Pages:
- 336
- Dimensions:
- 8.80(w) x 11.10(h) x 0.90(d)
- Genre:
- Marketing Textbook
- Condition:
- New
- Availability:
- Item usually sent within 20 working days
Description
Designing Brand Identity: An Essential Guide for the Whole Branding Team
This comprehensive guide provides a thorough understanding of brand identity, covering research, strategy, design execution, launch, and governance. With 3 sections, over 100 branding subjects, checklists, tools, and diagrams, as well as 50 case studies and more than 700 illustrations of brand touchpoints, this book is an invaluable resource for all brand builders.
Featuring over 400 quotes from branding experts and industry leaders, Designing Brand Identity offers a pragmatic and easy-to-understand approach to building successful brands. Whether you're implementing a new brand system or looking to educate your team on brand fundamentals, this book provides the tools and best practices needed for success.
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