Smith, Terry
Brand Fusion: Purpose-driven brand strategy
- ISBN 13:
- 9783110718348
- author:
- Smith, Terry
- format:
- Paperback / softback
- publisher:
- De Gruyter
- language:
- English
- Publication Year:
- 2022
- Pages:
- 620
- Dimensions:
- 24.4 x 17 x 3.2 centimetres (0.9
- Genre:
- Business, Leadership, Business,
- Condition:
- New
- Availability:
- Item usually sent within 4 working days
Description
Brand Fusion: Purpose-driven brand strategy presents a compelling case for companies to develop brands that deliver profit with purpose, are sustainable, and create mutually beneficial meaning. This approach fuses theory-practice-application to provide a unique perspective on creating purposeful brands. Data-driven case studies from a broad range of brands and contexts illustrate the application of this learning-from micro-brands to corporates, charities, technology companies, retirement villages, and aspiring high-growth start-ups. The book offers an in-depth analysis of the philosophy and practice behind creating a purposeful brand. By combining comprehensive theoretical underpinning with practical and thought-provoking lessons from industry, Brand Fusion provides valuable insights for businesses seeking to create brands that not only drive profit but also contribute positively to society.
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