Harriet Posner
Marketing Fashion: Strategy, Branding and Promotion
- ISBN 13:
- 9781780675664
- author:
- Harriet Posner
- format:
- Paperback
- publisher:
- Laurence King
- language:
- English
- Publication Year:
- 2015
- Pages:
- 240
- Dimensions:
- 19 x 1.9 x 25.7 cm
- Genre:
- Society, Politics & Philosophy, Social Sciences, Communication Studies
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
Developing a strong brand identity and understanding your target audience are crucial for success in the fashion industry. This second edition of Marketing Fashion provides a comprehensive guide to the fundamental principles of marketing and branding, covering topics from brand identity to customer profiling.
Using real-world examples and case studies from a range of fashion, textile, and retail businesses, this book takes you through the marketing process, from initial research to creating effective marketing campaigns. Whether you're a student or looking to start a career in fashion, this practical guide will help you understand the importance of marketing and branding in the industry.
With a focus on the global fashion and retail industry, from haute couture to the mass market, Marketing Fashion is an essential resource for anyone looking to succeed in the fashion sector.
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