Smith, Brian D.
Brand Therapy: 15 Techniques for Creating Brand Strategy in Pharma and Medtech
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- ISBN 13:
- 9781788600057
- author:
- Smith, Brian D.
- format:
- Paperback
- publisher:
- Practical Inspiration Publishing
- language:
- English
- Publication Year:
- 2018
- Pages:
- 212
- Dimensions:
- 20.32 x 20.32 x 1.4 centimetres
- Genre:
- Business, Industries, Pharmaceutical & Biotechnology,
- Condition:
- New
- Availability:
- Item usually sent within 7 working days
Description
Brand Therapy: Practical Strategies for Pharma and Medtech Brands Brian D. Smith offers a comprehensive guide to creating effective brand strategies in the pharmaceutical and medtech industries. This book provides 15 techniques for developing and implementing successful branding approaches, helping brand teams navigate complex market landscapes and stay ahead of the competition. By applying these strategic planning tools, businesses can establish a strong brand presence and achieve their goals. With clear and practical advice, Brand Therapy is an essential resource for anyone working in pharma or medtech marketing.
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