Morgan, Tony
Visual Merchandising Fourth Edition: Window Displays, In-store Experience
- ISBN 13:
- 9781913947323
- author:
- Morgan, Tony
- format:
- Paperback / softback
- publisher:
- Laurence King Publishing
- language:
- English
- Publication Year:
- 2021
- Pages:
- 224
- Dimensions:
- 27.8 x 21.4 x 1.8 centimeters (0
- Genre:
- Business, Industries, Fashion & Textile Industry,
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
Discover the art and science behind creating captivating retail experiences. This comprehensive guide to visual merchandising covers window dressing, in-store design, and all other elements used to enhance the contemporary retail experience.
Featuring insights from world-class visual merchandisers and creative directors, as well as practical advice and tips, this book reveals the secrets of their profession and explores the psychology behind consumer behaviour. Lavish colour photographs, diagrams, and store case studies illustrate key concepts and provide invaluable information for anyone looking to improve their retail skills.
With a range of examples from high-end fashion emporia to small outlets, this guide offers practical advice on how to create visually stunning window displays and in-store experiences that drive sales and enhance customer engagement. A glossary of industry terms is also included to help you navigate the world of visual merchandising.
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