Tony Morgan

Visual Merchandising: Windows and in-store displays for retail

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ISBN 13:
9781780676876
author:
Tony Morgan
format:
Paperback
publisher:
Laurence King
language:
English
Publication Year:
2016
Pages:
224
Dimensions:
21.6 x 2.2 x 27.9 cm
Genre:
Business, Finance & Law, Management, Distribut
Condition:
New
Availability:
Item usually sent within 10 working days
£20.17

Description

Visual Merchandising is a comprehensive guide to creating effective window displays and in-store environments. With practical advice and real-world examples from various retail settings, this book provides valuable insights into the psychology of shopping and buyer behavior.

Tony Morgan shares expert knowledge on the use of mannequins, technology, and props, as well as the secrets behind successful visual merchandising strategies. The new edition includes updated images, two new case studies, and information on digital and interactive displays.

Presented through color photographs, diagrams, and store case studies, this handbook is an invaluable resource for anyone working in or learning about visual merchandising. A glossary of industry terms is also included to help you navigate the subject with confidence.

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