Ebster, Claus
Store Design and Visual - Merchandising, Second - Edition: Creating Store - Space That Encourages - Buying
- ISBN 13:
- 9781631571121
- author:
- Ebster, Claus
- format:
- Paperback
- publisher:
- Business Expert Press
- language:
- English
- Publication Year:
- 2015
- Pages:
- 150
- Dimensions:
- 22.9 x 15.2 x 1.2 centimetres (0
- Genre:
- Business, Management, General,
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
Optimizing Store Design for Maximum Impact Claus Ebster and Marion Garaus present a comprehensive guide to creating store spaces that encourage buying. In this second edition, they share practical suggestions for retailers and service businesses looking to improve their point of sale design. Drawing on consumer and psychological research, the authors provide hands-on advice on how to optimize retail store design, including tips on ambient factors such as music, colors, and scents. They also explore cognitive and affective approaches to store design and visual merchandising, helping readers create emotional experiences and theming that drive sales. Suitable for marketing managers, small business owners, and MBA students, this book offers a unique blend of research-driven concepts and practical applicability, making it an essential resource for anyone looking to improve their retail or service business.
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