Pink, Daniel H.

To Sell is Human: The Surprising Truth About Persuading, Convincing, and Influencing Others

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ISBN 13:
9781786891716
author:
Pink, Daniel H.
format:
Paperback / softback
publisher:
Canongate Books Ltd
language:
English
Publication Year:
2018
Pages:
272
Dimensions:
19.8 x 12.9 x 1.7 centimetres (0
Genre:
Nonfiction, Psychology, Personality
Condition:
New
Availability:
Item usually sent within 7 working days
£11.95

Description

Our understanding of sales has changed dramatically in recent years. We no longer just sell products, but also ourselves, our skills, and our services. Daniel Pink explores the science behind this shift, revealing that sales is no longer about manipulating others, but about understanding their needs and desires.

With a set of practical tools and techniques, Pink provides guidance on how to succeed in this new landscape. He offers six new ways to pitch your idea, three ways to understand another's perspective, and five frames that can make your message clearer. Whether you're looking to sell a product, a service, or simply yourself, this book provides valuable insights and advice.

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