Schatzker, Mark

The Dorito Effect: The Surprising New Truth About Food and Flavor

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ISBN 13:: 9781476724232
author:: Schatzker, Mark
format:: Paperback
publisher:: Simon & Schuster
language:: English
Publication Year:: 2016
Pages:: 272
Dimensions:: 14 x 1.8 x 21.3 cm
Genre:: Business, Finance & Law,
Condition:: New
Availability:: Item usually sent within 10 working days

£10.55

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Description

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The Dorito Effect: The Surprising New Truth About Food and Flavor by Mark Schatzker. We're in the grip of a food crisis. Obesity has become a leading cause of preventable death, after only smoking. For nearly half a century, we've been trying to pin the blame on certain foods, but that search has been in vain. The problem lies not with what we eat, but how it tastes. Since the 1940s, industrialized food production has led to a gradual loss of flavour in our food. To compensate, we've created a massive flavour industry worth billions annually, trying to put back the taste we've engineered out of our food. The result is a national cuisine that increasingly resembles the paragon of flavour manipulation: Doritos. We dress up bland food with calories and flavour chemicals to make it delicious again. With in-depth historical and scientific research, The Dorito Effect casts the food crisis in a fascinating new light, revealing how we got here and where we're headed.

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