Robert Cialdini
Pre-Suasion: A Revolutionary Way to Influence and Persuade
- ISBN 13:
- 9781847941435
- author:
- Robert Cialdini
- format:
- Paperback
- publisher:
- Random House Business (20 April 2017)
- language:
- English
- Publication Year:
- 2017
- Pages:
- 432
- Dimensions:
- 19.8 x 12.9 x 2.7 centimetres (0
- Genre:
- Nonfiction, Psychology, Social Psychology,
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
Robert Cialdini's Pre-suasion offers a revolutionary approach to influence and persuasion, revealing the subtle moments that can prime people to say 'yes' before they are asked. By understanding the tools of pre-suasion, you can master the art of winning people over, whether in a debate, a campaign, or even persuading yourself to take action.
Drawing on the latest research and packed with fascinating case studies, this book provides a masterclass in enhancing your powers of influence. You'll learn how to harness the power of pre-suasion to achieve your goals, from promoting an idea or cause to getting support for a campaign.
With its accessible and intellectually rigorous approach, Pre-suasion is a must-have for anyone looking to improve their ability to influence and persuade others.
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