Kennedy, Dan S.
The Ultimate Sales Letter: Attract New Customers, Boost Your Sales
- ISBN 13:
- 9781440511417
- author:
- Kennedy, Dan S.
- format:
- Paperback
- publisher:
- Adams Media
- language:
- English
- Publication Year:
- 2011
- Pages:
- 240
- Dimensions:
- 21.1 x 13.7 x 2 cm
- Genre:
- BUSINESS & ECONOMICS / Business Writing
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
Writing effective sales copy is crucial in today's fast-paced business world. Great sales letters can close deals, but many end up in the junk file or wastebasket. In this updated edition of his top-selling book, Dan Kennedy shares his step-by-step formula for writing copy that works.
Kennedy, a highly successful direct-response copywriter, reveals how to craft headlines, use graphics effectively and spark creativity through exercises. He provides practical advice on how to write letters that will nail the sale, making this book an essential resource for anyone looking to boost their sales.