Tenny Pinheiro, Joel Stein (Editor), Lucas Toledo (Illustrator)

The Service Startup: Design Thinking gets Lean

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ISBN 13:: 9780615929781
author:: Tenny Pinheiro, Joel Stein (Editor), Lucas Toledo (Illustrator)
format:: Paperback
publisher:: Eise 3.1 edition
language:: English
Publication Year:: 2014
Pages:: 220
Dimensions:: 15.2 x 1.4 x 22.9 cm
Genre:: , Tenny Pinheiro, Joel Stein, Lucas Toledo,The Service Startup: Design Thinking gets Lean,Eise,0615929788,Business / Economics / Finance,Consumers' preferences,Entrepreneurship,New business enterprises,Organizational effectiveness,Business & Economic
Condition:: New
Availability:: Item usually sent within 5 working days

£10.84

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Description

Description

A practical guide to integrating Service Design Thinking and Lean Startup in the service era. This book offers a fresh perspective on business and design, exploring how entrepreneurs and business leaders can apply these principles to create sustainable, desirable, and profitable new services. Tenny Pinheiro argues that traditional industrial logic is no longer sufficient for startups, and proposes a new service-oriented mindset that prioritizes users' journeys. He also introduces the concept of the Minimum Valuable Service (MVS), which sets goals intended to deliver maximum value with measurable results. By exploring these ideas, Pinheiro provides a valuable resource for anyone looking to integrate design and Lean Startup principles into their development cycles.

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