Marc Stickdorn
This Is Service Design Thinking: Basics, Tools, Cases
(No reviews yet)
Write a Review
- ISBN 13:
- 9781118156308
- author:
- Marc Stickdorn
- format:
- Paperback
- publisher:
- John Wiley & Sons
- language:
- English
- Publication Year:
- 2012
- Pages:
- 384
- Dimensions:
- 23.1 x 18.5 x 2.5 cm
- Genre:
- Business Textbook
- Condition:
- New
- Availability:
- Item usually sent within 20 working days
Description
This Is Service Design Thinking Basics, Tools, Cases by Marc Stickdorn and Jakob Schneider is a comprehensive guide to designing and marketing services that create outstanding customer experiences. By understanding the nuances that set one service apart from another, you can improve your own business's interactions with customers.
The book draws on the knowledge of twenty-three international authors and online contributors from the global service design community, covering five basic principles, a range of tools and methods, and real-life case studies from five companies. A one-page "Customer Journey Canvas" is also included to help you quickly sketch any service.
Related Products
Related Products
This is service design thinking / druk 1: basics - tools - cases
Marc Stickdorn
£23.03
This is Service Design Thinking Basics, Tools, Cases by Marc Stickdorn and Jakob Schneider, published by BIS Publ. in 2012.As the boundaries between products and services continue to blur, it's time...
The Case for Universal Basic Services (The Case For)
Coote, Anna
£13.37
The Case for Universal Basic Services by Anna Coote and Andrew Percy A bold new policy is needed to address the pressing problems of poverty, inequality and environmental degradation. In this book,...
Design Thinking for Visual Communication (Basics Design)
Ambrose, Gavin
£23.86
Design Thinking for Visual Communication provides step-by-step guidance on generating ideas and concepts in response to a design brief. By exploring methods and thought processes used by designers,...
Thinking in Services: Encoding and Expressing Strategy through Design
Iqbal, Majid
£23.16
Thinking in Services: Uncovering the Design of Service Failures and Successes This book reveals the surprising design of services through simple diagrams. It introduces a language and format for...
Critical Thinking: The Basics (The Basics)
Hanscomb, Stuart
£22.00
Critical Thinking: The Basics provides an accessible introduction to the field of critical thinking, drawing on philosophy, communication, and psychology. This book introduces and explains the...