Ries, Eric
El método Lean Startup
- ISBN 13:
- 9788423409495
- author:
- Ries, Eric
- format:
- Paperback
- publisher:
- Ediciones Deusto
- language:
- Spanish
- Publication Year:
- 2014
- Dimensions:
- 2.5 x 15.1 x 15.1 centimeters (0
- Genre:
- Reference & Language, Languages, ,
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
Eric Ries presents a new approach to creating and launching products, one that is gaining popularity worldwide.
A startup is defined as an organization dedicated to creating something under extreme uncertainty conditions. This applies to individuals working from home as much as experienced professionals in established companies. The common goal is to overcome uncertainty to find a sustainable business path.
The Lean Startup method, as shown by the author, makes businesses more efficient with capital use and supports human creativity better. It involves implementing various practices that shorten product development cycles, measure real progress without relying on vanity indicators, and help understand what consumers really want. This approach also enables companies to change direction quickly and adapt plans minute by minute.
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