Ries, Eric
The Lean Startup
- ISBN 13:
- 9780307887894
- author:
- Ries, Eric
- format:
- HardBack
- publisher:
- Crown Publishing Group, Division of Random House Inc
- language:
- English
- Publication Year:
- 2011
- Pages:
- 320
- Dimensions:
- 14.73 x 2.79 x 21.59 centimetres
- Genre:
- Business, Management, General,
- Condition:
- New
- Availability:
- Item usually sent within 6 working days
Description
The Lean Startup: A Scientific Approach to Creating and Managing Successful Startups. Most startups fail, but many failures are preventable. Eric Ries introduces a new approach being adopted globally, changing the way companies are built and products launched. He defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty - whether in a garage or a Fortune 500 boardroom. The Lean Startup approach relies on "validated learning," rapid scientific experimentation, and counter-intuitive practices that shorten product development cycles and measure actual progress without relying on vanity metrics. This enables companies to adapt and adjust with agility, altering plans inch by inch, minute by minute. Instead of creating elaborate business plans, The Lean Startup offers entrepreneurs a way to test their vision continuously and make adjustments before it's too late.
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