Caroline Black
The PR Professional's Handbook: Powerful, Practical Communications (PR In Practice)
- ISBN 13:
- 9780749468422
- author:
- Caroline Black
- format:
- Paperback
- publisher:
- Kogan Page
- language:
- English
- Publication Year:
- 2014
- Pages:
- 376
- Dimensions:
- 15.6 x 2 x 23.4 cm
- Genre:
- Business, Finance & Law, Management, Management Skills
- Condition:
- New
- Availability:
- Item usually sent within 5 working days
Description
The PR Professional's Handbook: Practical Communications for Business Success Caroline Black offers expert guidance on modern public relations and its role in effective business management. This comprehensive handbook provides practical advice and solutions for anyone involved in the public relations function, covering key theories, skills, channels, and creativity. From briefing and writing to presenting projects of all sizes, this book provides a full breakdown of the individual skills required in PR practice. It also explores the importance of public relations and communications in organizations, addressing key issues and keeping knowledge and skills up-to-date with an action-oriented approach. Published in collaboration with the Chartered Institute of Public Relations (CIPR), The PR Professional's Handbook is part of the PR in Practice series, designed to provide accessible and practical introductions to day-to-day public relations practice and management.
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