Valskov, Klavs

Internal Communications: A Manual for Practitioners (PR In Practice)

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ISBN 13:: 9780749469320
author:: Valskov, Klavs
format:: Paperback
publisher:: Kogan Page
language:: English
Publication Year:: 2014
Pages:: 272
Dimensions:: 23.4 x 15.6 x 1.4 cm
Genre:: Business, Finance & Law, Sales & Marketing, Public Relations,
Condition:: New
Availability:: Item usually sent within 10 working days

£32.67

Current Stock: 5

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Description

Description

Effective internal communications are crucial for any organization, leading to motivated staff, improved financial performance, and a strong external reputation. This practical guide provides a step-by-step approach to devising an effective internal communications strategy. Written by experts with extensive experience in the private, public, and not-for-profit sectors, Internal Communications offers a no-nonsense approach to building an internal communications team and planning, devising messages, and choosing the right channels. The book also covers working with line managers and senior leaders, researching and evaluating internal communications, and supporting change within an organization. With easy-to-follow models, example explanations of core theory, and case studies, this book provides students and internal communicators with the practical tools and advice they need to make a difference in their organization.

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