Nirpaz, Guy

Farm Don't Hunt: The Definitive Guide to Customer Success

(No reviews yet) Write a Review
ISBN 13:
9780692620939
author:
Nirpaz, Guy
format:
Paperback
publisher:
Guy Nirpaz
language:
English
Publication Year:
2016
Pages:
142
Dimensions:
6.00(w) x 9.00(h) x 0.30(d)
Genre:
General Business & Economics
Condition:
New
Availability:
Item usually sent within 5 working days
£17.21

Description

The recurring revenue business model has become the new normal across entire verticals of the economy. This shift in approach favours the customer over the seller, but also presents opportunities to provide and extract more value from the relationship. To succeed in this environment, businesses must adopt a new mindset, one that moves away from a hunting mentality and towards a farming approach. This is the essence of Customer Success. Guy Nirpaz, a pioneer in the field, explores the intellectual underpinnings of Customer Success in "Farm Don't Hunt". He breaks down the theory and provides practical, actionable advice for orienting a business around this new model. This guide is essential for business leaders looking to build or optimize their Customer Success function. By adopting a farming mindset, businesses can create value and extract more from their relationships with customers. "Farm Don't Hunt" offers a comprehensive approach to Customer Success, providing the tools and strategies needed to succeed in this new paradigm.

View AllClose

Related Products

Related Products

The Definitive Guide to Screenwriting
Add to Cart
Quick view

The Definitive Guide to Screenwriting

Field, Syd

£17.53
Learn the secrets of successful screenwriting with Syd Field's comprehensive guide. This expert author shares his professional insights and practical advice to help you write a brilliant screenplay,...