Shaw, Catherine M.
The Campaign Manager: Running and Winning Local Elections
(No reviews yet)
Write a Review
- ISBN 13:
- 9780813350790
- author:
- Shaw, Catherine M.
- format:
- Paperback / softback
- publisher:
- The Perseus Books Group
- language:
- English
- Publication Year:
- 2018
- Pages:
- 338
- Dimensions:
- 15.2 x 1.8 x 22.9 centimeters (0
- Genre:
- Nonfiction, Politics, General,
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
Catherine Shaw's comprehensive guide to local campaign management is an invaluable resource for anyone looking to succeed in politics. This clear and concise handbook provides a detailed plan for organizing, funding, publicizing, and winning local elections.
Shaw shares practical advice on finding the right message, targeting the right voters, assembling campaign teams and volunteers, canvassing, precinct analysis, and campaigning on a shoestring budget. The sixth edition has been fully revised to include new coverage of digital ads, social media tools, data-driven voter targeting tactics, and vote by mail strategies.
Related Products
Related Products
How to Win Campaigns
Rose, Chris
£39.70
How to Win Campaigns: Communications for Change is a practical guide for creating and running successful campaigns. It explores what works and what doesn't, providing key steps and tools for...
British General Election Campaigns 1830-2019
Dale, Iain
£20.20
This comprehensive history of British general election campaigns spans nearly 200 years, from the 1830 election to the 2019 Brexit election. Iain Dale, a leading political commentator, has gathered a...
101 Ways to Win An Election: 2021
Maxfield, Edward
£8.26
Learn how to win an election with practical advice from seasoned campaign professionals. 101 Ways to Win an Election offers bite-sized lessons on successful electoral tactics, covering topics such as...
Inside Thatcher's Last Election: Diaries of the Campaign That Saved Enterprise: 2021
Young, David
£17.05
Hardcover, 306 pages, published 2021. This diary chronicles David Young's role in Margaret Thatcher's final election campaign in 1987. As Secretary of State for Employment, Young was tasked with...
Planning and Managing Public Relations Campaigns: A Strategic Approach
Gregory, Anne
£41.12
Planning and Managing Public Relations Campaigns: A Strategic Approach by Anne Gregory provides a comprehensive guide to creating successful PR campaigns. This widely regarded 'how-to' guide offers a...