Rose, Chris
How to Win Campaigns
- ISBN 13:
- 9781849711142
- author:
- Rose, Chris
- format:
- Paperback
- publisher:
- Routledge
- language:
- English
- Publication Year:
- 2010
- Pages:
- 381
- Dimensions:
- 21.4 x 16.8 x 3 cm
- Genre:
- Political activism
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
How to Win Campaigns: Communications for Change is a practical guide for creating and running successful campaigns. It explores what works and what doesn't, providing key steps and tools for motivation, analysis, and communication structure.
This fully revised and updated second edition includes new features such as the Campaign Master Planner, Political Checklist, Motivational Values, Behaviour Change, and more. The book covers a range of topics, including campaigning on climate issues, dealing with disasters, using celebrities, and brainstorming visual narratives.
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