Gregory, Anne
Planning and Managing Public Relations Campaigns: A Strategic Approach
- ISBN 13:
- 9781789663204
- author:
- Gregory, Anne
- format:
- Paperback / softback
- publisher:
- Kogan Page Ltd
- language:
- English
- Publication Year:
- 2020
- Pages:
- 352
- Dimensions:
- 23.5 x 15.8 x 2 centimeters (0.5
- Genre:
- Business, Marketing, General,
- Condition:
- New
- Availability:
- Item usually sent within 4 working days
Description
Planning and Managing Public Relations Campaigns: A Strategic Approach by Anne Gregory provides a comprehensive guide to creating successful PR campaigns. This widely regarded 'how-to' guide offers a 12-point plan for achieving campaign success, covering essential areas such as context, research, objectives, strategy, tactics, timescales, resources, and evaluation. The fifth edition of this book has been fully updated to address the latest industry developments, including the gig economy and online influencers. It draws on fresh case studies and online resources, including extended case studies, lecture slides, discussion questions, and assessment tasks, making it an invaluable resource for students and practitioners alike. With its digestible and easy-to-read format, this book is ideal for anyone looking to improve their PR skills or create effective campaigns.
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